Fredrik Englund switches from Dentsu Mobius to Cheil as Southeast Asia creative director

Fredrik EnglundCheil Worldwide has hired Fredrik Englund from Dentsu Mobius as creative director for Southeast Asia.

Englund has been with Dentsu Mobius for the last three years, as regional creative director, working on clients including Mondelez, Singapore Airlines and Toyota.

The Swede brings 18 years of experience to the role, in Europe and Asia. In his career, he has also worked with OgilvyOne, M&C Saatchi and his own business, NinjaFredde.

He will report to Nalla Chan, MD of Cheil Singapore and to Ken Cho, CEO and president, Cheil Southeast Asia.

Englund commented: “I see many exciting opportunities as we enter 2016. It’s a dynamic agency with great ambitions. Expect some noise from us this year.”

Chan added: “I am very excited to be working with Fredrik, he is a multi talented creative, and together we will be pushing for great things and great work.”


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