News

Havas Media wins Gardens by the Bay

Gardens by the BayHavas Media has emerged the winner of a media pitch for one of Singapore’s top attractions, Gardens by the Bay.

Havas Media won the business after a pitch that involved Omnicom Media Group agency PHD and incumbent Briq.

The brief covers traditional media planning and buying, and the agency will also provide support for the brand’s digital media strategy.

Jacqui Lim, MD of Havas Media Singapore, said in a press release: “We are extremely honoured to have been selected as the media agency of record for a local icon such as Gardens by the Bay. Havas Media has a proven track record in delivering data-driven, integrated solutions and we are confident that this will make us a genuinely valued partner to Gardens by the Bay. We look forward to the partnership.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing