Dr Mumbo

Do as we say not as we do – the LinkedIn vocabulary criminals

LinkedIn imageLinkedIn sent out a press release today that advised Asia’s marketing and media community about the words they should stop using to describe themselves in their profile summaries.

Because they’re overused buzzwords.

Creative, passionate, strategic, successful, motivated, driven, leadership, innovative, track record and dynamic are the big vocabulary crimes on the business social network, apparently. They’ve even drawn some cartoons (see above) to make their point.

So it came as something of a surprise for Dr Mumbo, after a quick search on the platform, to come across a bunch of LinkedIn employees who have fallen into the same trap.

Starting with the profile summary of the CEO of LinkedIn himself, Jeff Weiner.

Internet executive with over 20 years of experience, including general management of mid to large size organizations, corporate development, product development, business operations, and strategy.

Currently CEO at LinkedIn, the web’s largest and most powerful network of professionals.

Prior to LinkedIn, was an Executive in Residence at Accel Partners and Greylock Partners. Primarily focused on advising the leadership teams of the firm’s existing consumer technology portfolio companies while also working closely with the firm’s partners to evaluate new investment opportunities.

Previously served in key leadership roles at Yahoo! for over seven years, most recently as the Executive Vice President of Yahoo!’s Network Division managing Yahoo’s consumer web product portfolio, including Yahoo’s Front Page, Mail, Search, and Media products.

Specialties: general management, corporate development, product development, business operations, strategy, product marketing, non-profit governance

Feon Ang, Head of Talent Solutions, APAC and Japan, LinkedIn:

I am passionate about growing businesses and investing in people, coaching individuals to achieve their potential. I am an experienced business leader with particular strength in turning around team performance and rallying teams towards a vision.

I have worked in mostly technology and Internet related industries and continue to thrive in environment where speed and growth are essential.

Greg Aloi, APAC Head of Customer Success, Taking Asia on a Social Selling Journey at LinkedIn:

My career path has gone from selling women’s shoes at a local shopping mall to working for a world class Internet company. Along the way I have had positions in software development, consulting, sales, and project management. Adding up to over 15 years of experience in the software industry.

I have worked for Silicon valley start-ups as well as established organizations. My career has allowed me to travel the world and build relationships with some really great people.

I am inspired by the innovative and entrepreneurial spirit of the high tech world and I am always excited for the next challenge.

Danielle D, Enterprise Solutions Consultant: Managing customer success to strategically drive social selling programs, LinkedIn Australia:

I am a strategic and dynamic Commercial Manager with over 12 years’ experience building sales operations in B2B and B2C businesses. My business development expertise has been gained across a range of market sectors, including: Retail, Property, Financial Services, and SAAS technology solutions.

Organically my career has lead me into consultancy, where I can now take my experience and knowledge, to help businesses remain successful and current. The overreaching benefits organisations experience when adopting and embracing new technologies into their working practices, is key to maintaining success in ever changing markets. Professionalism, hard work, and a true get things done attitude, are what drives me to always go the extra mile.

I believe that my early management training coupled with the insights I have gained from my entrepreneurial venture, enable me to offer businesses a unique blend of proven leadership competencies and strategic foresight to help deliver outstanding sales propositions.

Sean Yeo, Enabling companies to successfully implement social selling strategies throughout India, LinkedIn:

I am passionate about how technology can make a positive impact and change in organisations and ultimately, our lives.

In my experience in IBM, I had the privilege of helping my clients improve their business operations through IBM’s cutting edge hardware technologies. Above all, I learnt that how we engage with people and manage relationships is of utmost importance in helping any organization solve their issues.

This brings me to LinkedIn- the world’s online largest professional network with more than 330 million members world-wide, 60 million in APAC and 2 new members joining every second. As LinkedIn continues to rapidly grow its reach and relevance in the workplace, I truly believe that all professionals can leverage LinkedIn to make them more successful and effective in their organisations.

As part of LinkedIn’s Sales Solutions team, I’m especially excited to share how social selling through LinkedIn can help professionals across all industries drive increased revenue and improve their sales productivity.

Clifford Rosenberg, Managing Director S.E. Asia & Australia NZ, LinkedIn:

Experienced leader, entrepreneur and public speaker with international experience in the fields of management consulting, telecommunications, and online media. Passionate about delivering great results and helping others achieve their true potential.

Niamh Slater, Product Consultant at LinkedIn Australia: Enabling customer success through strategic adoption of social selling

I am fascinated by the ever evolving digital landscape and more specifically the role digital is playing in the transformation of human behaviour. Through my career I’ve worked in marketing communications and more specifically strategic digital marketing roles. Most recently I’ve joined LinkedIn’s Sales Solution team to help clients get the most value from LinkedIn’s premium social selling products. LinkedIn is on an exciting journey – transforming the way companies Hire, Market and Sell. My focus is on helping sales organisations embrace social selling through LinkedIn’s premium offering.

With my experience in digital, I understand that adopting digital and social strategies often involves change management throughout an organisation and this is why I always take a consultative and strategic approach to ensure my client’s success with any project, programme or strategy being implemented.

Vicky Skipp, Director, LinkedIn Sales Solutions APAC | Elevating the Sales Profession:

I help drive strong technology adoption and innovation across SEA and APAC.

With a passion for making true the promise of changing the world through digital experiences, I’m inspired by talent, creativity and fresh vision. I’m excited by the prospect of generational transformation in global workplaces, and seeing the future authors of change as they explore new ways of communicating and expressing themselves.

And the former APAC boss of LinkedIn, Hari Krishnan, who moved on in December last year, is equally guilty.

Seasoned commercial general manager and passionate people leader.

Expertise across the Asia Pacific region and the US leading businesses through periods of strong monetization growth and customer satisfaction.

I am currently the President and Chief Business Officer for the PropertyGuru group, South East Asia’s leading online real estate company.

Independent Director on the board of a privately-held mobile applications company based out of Singapore and India – U2opia Mobile. Board member of the Singapore chapter of TiE (The Indus Entrepreneurs).

Core skills:
1. Leadership: In 2015, LinkedIn Singapore was selected as one of the “Best Tech Companies to Work for” by the Singapore Computer Society – in large part due to our culture and values.
2. Market entry & development: Led the successful market entry and rapid growth for two hyper-growth consumer online companies into Asia.
3. Keynote speaker: 2015 MBA Graduation keynote speaker for SP Jain School of Global Management; keynote at flagship events for BT, IBM, SAP and Intuit. Guest speaker at leading educational institutions across Asia including INSEAD, IIM-Ahmedabad, Singapore Management University (SMU) & The Indian School of Business (ISB).

You see, it’s not as easy as you think, LinkedIn.

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