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Most Southeast Asia Kids would rather only use the internet than watch any TV finds study

SuperAwesome imageTwo thirds of Southeast Asian children aged 6-14 would rather only use the internet than watch any television, according to a study by SuperAwesome, a ‘kids safe’ marketing platform.

Asked whether they would rather only use the internet or only watch TV, 66 per cent of kids in six Asean markets said the former, with a preference for the internet highest in Thailand and TV highest in Indonesia.

A predilection for the internet over TV increases with age, according to the study, with mobile games the biggest driver of use of the web among the young.

Three quarters of 12-14 year olds choose the internet over TV, but only 42 per cent of 6-8 year olds would only use the web if given the choice.

Would you rather only use the internet (red) or only watch television (grey)?

Would you rather only use the internet (red) or only watch television (grey)? Source: SuperAwesome

The smartphone is the most popular device on which Southeast Asian kids access the internet, with 87 per cent of kids aged 6-14 in Thailand and Singapore saying they’ve used one before.

After smartphones, tablets are the next most commonly used device among children, well ahead of laptops and desktop computers in all markets.

Only 43 per cent of 6-14 year old Indonesians have used a desktop computer before, compared to 70 per cent who’ve used a smartphone, according to the study.

A large proportion of this age group owns their own phone, with around 40 per cent of Southeast Asian kids saying the smartphone they use is their own rather than their parent’s. A smaller percentage owns a tablet.

Source: SuperAwesome

Which of these apps do you play? Source: SuperAwesome

Using different screened devices at the same time – multi-screening – is common among Southeast Asian kids. Around two thirds of children aged 6-14 in Indonesia and Thailand say they use at least two devices at the same time.

Mobile apps are the most commonly used content type among kids in ASEAN who use the internet – particularly gaming apps. Eight of the top 10 apps are gaming apps, with , with Angry Birds the clear favourite.

YouTube is by far the most popular website among Southeast Asian kids.

Which of these websites do you like to visit? Source: SuperAwesome

Which of these websites do you like to visit? Source: SuperAwesome

Worryingly for parents, but welcome news for the likes of Mondelez International and PepsiCo, kids in the survey said they spend most of their pocket money on drinks, snacks and confectionery.

Source: SuperAwesome

Source: SuperAwesome

Snacking is preferred to toys, the next favourite items for pocket money spend, ahead of books.

The study – the first by SuperAwesome, which also conducts similar surveys in Europe, North America and Australia – involved 1,800 kids aged 6-14 in Indonesia, Malaysia, Singapore, Thailand and Vietnam.

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