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Online services firm Sulekha urges India to ditch quick-fixes and go #AntiJugaad

Indian online services platform Sulekha has launched a campaign that invites the viewer to give up on ‘jugaad’ – ways of solving problems that cut corners.

A TV commercial follows the fortunes of a man named Juaadu who loves quick-fixes, a passion not shared by his wife.

The ad calls on India to go #AntiJugaad with Sulekha.

The agency behind the campaign was Ogilvy & Mather.

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