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Pepsi tells story of Monkey King family in ‘Bring happiness home’ CNY film

Pepsi has launched a campaign in China to welcome the Year of the Monkey.

An eight and a half minute film, created by independent agency Civilization Shanghai, tells the story of the 6th little master, a young boy who dreams of upholding a family legacy by being a Monkey King performer.

The film builds on PepsiCo’s ‘Bring Happiness Home’ platform created in 2012.

In a post to explain the idea behind the campaign, Civilization wrote in a blog post: “2016 is the Year of the Monkey. So there will no doubt be a bevy of marketing campaigns showcasing the Monkey King or “Journey to the West”. How can PepsiCo’s “Bring Happiness Home” celebrate the Monkey King, this mythological simian symbol of irreverence and fun (personality traits rarely found in the heroes of traditional Chinese literature), in a very PepsiCo manner? Believe it or not, it was easy. Because the core values of Pepsi Cola, youth and irreverence, are the very qualities the Monkey King embodies.”

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