SIA tops YouGov brand perception survey for Singapore
Singapore Airlines had the highest brand perception of any brand in Singapore in 2015, according to a rolling study by YouGov.
The national carrier came out on top of a survey ahead of the Apple iPhone, messenger app Whatsapp and shopping site Qoo10.
Two banks, DBS and POSB, feature in the list, so do internet giants Google and Facebook.
The YouGov BrandIndex Rankings is a measure of brand perception among the public, revealing the brands with the most positive buzz. This is the first time YouGov’s study has covered Singapore.
Globally, Google featured in 16 of the top-10 rankings for the 24 countries that YouGov tracks. Samsung is included in 12 country lists, Apple in 12. The iPhone brand appeared on 8 lists. Facebook appears on 11 country lists, topping the rankings in Thailand.
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