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Zenith Optimedia hires Greg Fortune as Southeast Asia head of trading

Greg FortuneZenith Optimedia has appointed Greg Fortune to lead its trading operations for Southeast Asia, based in Singapore.

Fortune joins after a spell with EnjoyCompare, a price comparison site he co-founded where he was head of partnerships.

The move marks a return to the media agency business for Fortune, who was previously regional head of digital trading and performance for Mindshare.

He will work closely with Andrew Carter, APAC trading head for Vivaki, who joined the Publicis Groupe media agency group in October last year from GroupM in China.

Fortune’s job sees the head of trading for Singapore and Southeast Asia function amalgamated, Gareth Mulryan, the Southeast Asia CEO of Zenith Optimedia and regional head of Performics, told Mumbrella.

Fortune takes on a brief to manage key clients such as Singapore Airlines and LVMH, ensure trading practices are consistent across the region, and the right deals are in place.

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