DigitasLBi makes three hires in Singapore

Knox Balbastro as regional associate creative director, Lauren Ahearn as Business Director and Lawrence Lee as Strategy Lead.Digital agency DigitasLBi has announced making three appointments in its Singapore office, including Knox Balbastro as regional associate creative director who joins from Isobar.

The announcement:

Singapore – February 15, 2016: Global marketing and technology agency DigitasLBi strengthens their Singapore office with pivotal new senior hires including the appointment of Knox Balbastro as Regional Associate Creative Director, Lauren Ahearn as Business Director and Lawrence Lee as Strategy Lead.

The hires follow, a series of recent client wins for DigitasLBi Singapore; including UOB, Pernod Ricard and Unilever.

As part of DigitasLBi Singapore expansion, DigitasLBi has hired Knox Balbastro as Regional Associate Creative Director. Balbastro joins from Isobar where she spent the last two years as a Senior Copywriter with responsibility for the agency’s creative output on Singapore accounts including Republic of Singapore Navy, Singapore Exchange (SGX), FRANK by OCBC and Uniqlo.

Knox has worked on a range of leading brands over the past ten years, including Häagen Dazs, J&J, Omo, WWF, Clear and Samsung.

She has also been awarded at Cannes Lions, Singapore Digital Marketing Effectiveness awards, Adfest, Spikes Asia, Adstars Asia, Creative Guild Awards and Marketing Excellence Singapore.

Additionally, Knox was involved in the ‘Its more fun in the Philippines’ campaign.

Commenting on the new role, Knox says:

I’m thrilled to be joining the DLBi team and being part of an agency that’s adapted to the evolving times. My hope it to create exciting work for our leading clients aswell as witness digital evolve in the region and globally.

Lauren Ahearn joins DigitasLBi from Tribal/DDB Singapore, where she was responsible for SEA Unilever business for the past two years. Lauren has solid FMCG and Automotive expertise background having previously worked at Saatchi & Saatchi Singapore office leading the Lexus/Toyota and P&G business.

Lauren will oversee the Unilever and Disney business in Singapore. Commenting on the new role.

Lauren says:

I’m very excited to join the talented DigitasLBi team in Singapore at a time of rapid growth and expansion.

Lawrence joins from Gyro, where he spent the last two years as a Strategic Consultant. Lawrence has a hybrid background, having worked both client side for COMO Hotels & Resorts as well as agency side at Mirium (XM Asia) as a Strategist.

Lawrence will focus on key accounts such as Unilever Paddle Pop and Disney.

Annette Male, Managing Director at DigitasLBi Singapore said:

We are delighted to have Lauren, Knox and Lawrence join the DigitasLBi family. After a fantastic 2015 when we doubled the size of the office, we want to continue building on our success and growing our scale in 2016. By bringing this talented trio onboard, we will further our ability to support our clients on their individual journeys of digital transformation here in Singapore and across APAC.

Source: press release


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