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POSB pays tribute to Singapore’s public football grounds in new long-form film

Singapore bank POSB has launched a long-form film as part of content marketing series NeighboursFirst.sg.

The film, the full-length edition of which lasts 22 minutes, features football players talking about where they play football locally and what the game means to them.

POSB launched the portal NeighboursFirst.sg at the end of 2014 as part of a push by the DBS-own bank to build stronger credibility among regular Singaporeans of all ages. The portal was developed by Havas Media.

This film was directed by Jacen Tan, one of three winners of POSB’s Storytellers Grant contest.

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