Arcade parts ways with four creative directors in Singapore, Dirk Eschenbacher joins as China chairman

ArcadeArcade has parted ways with a number of senior creatives that the Singapore-based ad agency hired a little over a year ago.

In October 2014, two months after the six year-old agency sold a stake to Publicis Worldwide, Arcade announced it had recruited five creative directors to boost the agency’s creative firepower in Singapore, but of that intake only one remains.

Lizi Hamer, who joined Arcade in November 2014, and was named among Campaign Asia’s Women to Watch that year, has moved on in recent months along with Ross Fowler and Greg Rawson, a highly regarded creative team who joined from Host, and former M&C Saatchi creative director James Keng Lim, who is now a creative director for Arcade’s much-improved sister agency Publicis Singapore.

James Keng Lim, Andrew Reznik, Lizi Hamer, Ross Fowler and Greg Rawson

James Keng Lim, Andrew Reznik, Lizi Hamer, Ross Fowler and Greg Rawson

Andrew Reznik, formerly of Saatchi & Saatchi and Cheil, is the only creative director still working at the agency’s HQ in Singapore, although Mumbrella understands that he is moving on in March.

The five CDs were hired as part of the well-respected creative shop’s model of bringing clients closer to the people who do the work.

They teamed up with an already strong creative line-up of founders and chief creative officers Matt Cullen, Mark Taylor and Gary Tranter.

When they joined, Nick Marrett, Arcade’s group CEO, said that the hires meant that “as we grow our clients will continue to have direct access to the key people who do the work and can make brave decisions together.”

Marrett told Mumbrella that the agency had not retrenched creatives, and was recruiting.

Dirk Eschenbacher

Dirk Eschenbacher

Meanwhile, Arcade has hired one of China’s top creative directors in Dirk Eschenbacher, Mumbrella understands.

The former regional creative director of Ogilvy & Mather, and the founder, CMO and creative director of online travel agency Zanadu, joined as chairman of Arcade’s China operation towards the end of last year.

Eschenbacher won China’s first ever Cannes Cyber Lion and China’s first D&AD yellow pencil.

Arcade has not responded to Mumbrella’s requests for comment.

Among Arcade’s recent work was for Unilever’s Pond’s brand to encourage women to express themselves more.


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