Dentsu Aegis appoints the man behind Ninja Warrior format to lead APAC content business

Shuntaro Tanaka

Shuntaro Tanaka

Dentsu Aegis Network has appointed Shuntaro Tanaka, a Dentsu long-timer who has worked for the company since 1997, to lead its regional content offering, The Story Lab.

Tanaka, who is well known in the business for bringing popular Japanese TV format “Ninja Warrior” to markets in Southeast Asia and Europe, leaves his role as COO of Dentsu Media Vietnam and head of The Story Lab Southeast Asia and moves up to APAC president of the content operation. 

He will report to Sunil Yadav, APAC president of Amplifi, Dentsu Aegis’ investment arm, and continue to be based in Vietnam.

Yadav said that Tanaka’s promotion meant that Dentsu Aegis Network now had a strong leadership team across all four of Amplifi’s businesses – investment management, partnerships, programmatic and content.

“These teams will work closely to leverage the convergence and provide unique solutions for our clients,” he noted.


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