Earth Hour 2016 asks supporters to donate social feeds

Earth Hour is asking supporters to donate their social feeds this year as part of the Singapore-headquartered environmental movement this year.

A campaign, created by Iris Singapore, features an elderly lady in the future who casts her mind back to 2016 when action was taken to save the planet.

The campaign goes live today, ahead of Earth Hour on 19th March, when cities around the world will switched off their lights for one hour.

Creative agency: iris (Singapore)

Creative team:
Regional ECD APAC Grant Hunter
Creative Group Head Cheng Shu Yau
Copywriter Pearlyn Ong

Account team:
Luke Nathans
Ross Henderson
Grace Lee

Production Company: Firecracker Films
Director Jeremy Groman


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