Fishermen Integrated creates 360-degree virtual reality sailing simulator for Malaysia’s Monsoon Cup

Malaysian independent agency Fishermen Integrated has created an experiential campaign for annual sailing regatta the Monsoon Cup that enables people to relive the boating experience through a 360-degree virtual reality simulator.

A custom-built motion platform gives users a physical and virtual experience enabling users to ride-along inside a sailboat as it races along the Johor coast. Here’s the video designed for mobile. Use the cursor to rotate the image for desktop.

“At this year’s Monsoon Cup, we wanted to do something completely new and innovative – by bringing the racing action to people on the ground, and not just those on the sea,” said Arif Yap, director of Monsoon Cup Malaysia. “Fishermen Integrated helped bring that idea to life by creating the Simulator. We’re very proud that it’s the first of its kind – a world’s first, right here in Malaysia.” 

Fishermen Integrated was in the news recently for winning the Kancil Awards for its work for Bank Simpanan Nasional, Kucing Happy.


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