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Hakuhodo DY acquires stake in IDEO

KYU and IDEO logos Screen Shot 2016-02-10 at 5.37.33 pmJapanese advertising giant Hakuhodo DY has acquired a 30 per cent equity stake in notable Sillicon Valley-based design and innovation firm IDEO.

The nature of the deal, through Hakuhodo DY’s strategy business unit Kyu, means that the company has an option to buy a majority stake in IDEO in the future.

The deal is part of Hakuhodo DY’s plan to acquire creative service companies that offer “advanced brand building methods and solutions as a key driver of growth,” the agency group said in a statement.

IDEO is to become part of a Kyu group that includes other acquisitions SY Partners, Red Peak Group, Digital Kitchen and Sid Lee.

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