Hakuhodo DY acquires stake in IDEO

KYU and IDEO logos Screen Shot 2016-02-10 at 5.37.33 pmJapanese advertising giant Hakuhodo DY has acquired a 30 per cent equity stake in notable Sillicon Valley-based design and innovation firm IDEO.

The nature of the deal, through Hakuhodo DY’s strategy business unit Kyu, means that the company has an option to buy a majority stake in IDEO in the future.

The deal is part of Hakuhodo DY’s plan to acquire creative service companies that offer “advanced brand building methods and solutions as a key driver of growth,” the agency group said in a statement.

IDEO is to become part of a Kyu group that includes other acquisitions SY Partners, Red Peak Group, Digital Kitchen and Sid Lee.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing