Manulife asks Singapore ‘are you ready for life?’

Insurer Manulife has launched a new campaign in Singapore that urges the audience to be prepared for whatever life has in store.

A 40-second video, created by Tribal Worldwide Singapore, guides the viewer through a series of defining moments, positioning each of these as an opportunity to be ready.

It is the first campaign to go to market since the arrival of Manulife Singapore’s SVP and CMO, Wendy Walker, who joined the company from Mindshare in July last year. Tribal were appointed to handle creative in October, and Maxis to handle media.

Manulife adWalker said the brand campaign is designed to engage with Singaporeans of all ages and backgrounds, particularly those who may not know the Manulife brand.

“We (Manulife) recognise the significance of these moments in life, those that bring new opportunities, and those that make us think about the days still to come. We want to encourage all Singaporeans to start taking steps today towards the security of a brighter tomorrow, so that they can be ready for whatever life presents to them,” she said.

The campaign is to run in print, out-of home, digital and social.

Creative Agency: Tribal Worldwide Singapore
Managing Partner: Joshua Lee
Creative Director: Francis Ooi
Brand: Manulife Singapore
Client: Manulife
SVP & Chief Marketing Officer: Wendy Walker
VP Brand, Communications & Sponsorship: Bree Lennon


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