Dr Mumbo

It’s about the small things

Brand experience agency Jack Morton’s motto is ‘Do something extraordinary’.

Today they did.

In a press release email subject heading, they managed to rebrand the name of the most famous name in branding.

Martin Windstorm?

Dr Mumbo is almost certain that if Martin Lindstrom, author of a new book Small Data and with whom Jack Morton has just formed a strategic alliance, had wanted a sexier sounding name, he would have chosen a word that makes him sound like bad weather.


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