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Mumbrella Asia Awards 2016 shortlist revealed

Mumbrella Asia Awards ad call for entries

The shortlist for the 2016 Mumbrella Asia Awards has been revealed.

Agencies and brand owners from across the region are competing for recognition for their bravery, culture, insight and innovation, as well as newly introduced categories for collaboration, the most promising rising stars and the best ideas in media, PR and social.

Work for KFC and Maxis in Malaysia, and Hindustan Unilever in India, are in the running for the Mumbrella Award for innovation.

KFC’s programmatic video campaign to launch the Hot n Cheezy Burger in Malaysia has also been shortlisted for collaboration, and will be judged along with ideas for MasterCard, NTUC Fairprice, Fitbit, Harbour City and CloseUp in one of the new categories this year.

Taxi-hailing app Uber is in contention for campaign of the year with its idea to deliver new Xiaomi mobile phones to customers in Singapore. It goes up against NTUC Fairprice’s SG50 push, and work for Pru Life in the Philippines, Maxis in Malaysia, Mini in China and AskMeBazaar.

Ad of the year sees TBWA\Singapore’s ‘Welcome To Airbnb’ spot for Airbnb in a category with work for Sony, Epson, Pru Life and StarHub.

The best of content marketing strategy in Asia sees Iris Singapore’s SG50 work for Lego go up against Hong Kong campaigns for Cellarmaster Wines, Mizone and Spotify in Hong Long, Watsons in Malaysia and Oreo.

Among the most competitive categories is for emerging agency of the year in Southeast Asia, where healthcare specialist Havas Life Singapore will take on King Content Singapore, Cream Cambodia, Ensemble Worldwide and GOVT Kuala Lumpur.

Agency leader of the year sees bosses from around the region from varying levels of seniority in contention. Sitha Nuon, director of media at Havas Riverorchid Media Cambodia has been shortlisted in a category with Wayne Arnold, the global CEO of MullenLowe Profero, Ara Hampartsoumian, MD of TBWA\Group Singapore, Luke Janich, head of iProspect Singapore and Tobias Wilson, CEO of APD Singapore and the recently appointed Singapore chair of the IAB.

The winners will be announced at Shangri-La’s Rasa Sentosa Resort, Singapore on the evening of 17 March.

The Mumbrella Asia Awards 2016 shortlist:

 

Mumbrella Award for Bravery

  • Havas Worldwide Singapore & The Sweet Shop – Yesterday/Today for Tokio Marine Asia
  • Text 100 India – Telenor India
  • Sinclair Communications & British Council – Event Horizon for British Council
  • Carat Philippines – Fusion
  • Carat India & Amazon – Amazon Tie Up for Chevrolet Trailblazer

 

Mumbrella Award for Culture

  • Happy Marketer
  • Havas Media Ortega
  • Racepoint Global
  • Salt Singapore
  • Weber Shandwick China

 

Mumbrella Award for Insight

  • PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
  • Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis
  • iProspect – iSync for Franklin Templeton Investments
  • Host Group & Qrious Lab – The 4.5% Gentleman for C&C International’s Magners
  • SapientNitro – Mother’s Day digital campaign for OMO
  • MEC Hong Kong – Unleashing the power of big data with programmatic buying for DBS Bank (Hong Kong)

 

Mumbrella Award for Innovation

  • Ensemble Worldwide, UM Malaysia & Google Malaysia – KFC’s Hot n Cheezy Burger for KFC
  • PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
  • Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis

 

Mumbrella Award for Data-driven Marketing

  • BlisMedia & iProspect India – MasterCard Moments for Carat & MasterCard India
  • Ensemble Worldwide, UM Malaysia & Google Malaysia – KFC’s Hot n Cheezy Burger for KFC
  • iProspect Hong Kong & Amnet – Always On Performance campaign for Ralph Lauren APAC
  • MEC Hong Kong – Unleashing the power of big data with programmatic buying for DBS Bank (Hong Kong)
  • RadiumOne – iflix
  • Digital Arts Network Singapore – Digital and eCommerce engine for MasterCard

 

Mumbrella Award for Collaboration

  • Havas Worldwide Singapore & Havas Media – For the Heroes in our Lives for NTUC Fairprice / SG50
  • Harbour City Estates & Hong Kong Blood Cancer Fund – A 14-year Journey of Love for Harbour City Estates
  • Daylight Partnership & Hong Kong Cleanup – Fitbit X Hong Kong Cleanup for Fitbit
  • Salt Singapore, PHD & Arcade – Cupid Games for Unilever’s Closeup
  • Digital Arts Network Singapore, Carat, McCann & Octagon – Digital and eCommerce engine for MasterCard
  • Ensemble Worldwide, UM Malaysia & Google Malaysia – KFC’s Hot n Cheezy Burger for KFC

 

PR idea of the year

  • BBDO Guerrero – Island for Pru Life UK
  • Harbour City Estates – Swimming by the Harbour
  • Havas Worldwide Singapore & Havas Worldwide Siren – Luxury taken to new heights for Air France KLM
  • Strategic Public Relations Group – MasterChef Asia 2015 for A+E Networks Asia
  • Fullerton India & Weber Shandwick India – Pashu Vikas Divas

 

Media idea of the year

  • PHD Hong Kong & DDB Group Hong Kong – Price of Living 2040 for Manulife
  • OMD China, BBDO & Uncle – Visa Rental Bike for Visa China
  • Carat China & Tencent – Shaking off Boredom for Mondelez International’s Chips Ahoy!
  • PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel

 

Social idea of the year

  • Ensemble Malaysia & Rally Worldwide – #ErtiSosial for DiGi
  • MRM//McCann Singapore – Hershey’s Happygrams
  • PHD India – Tweetheart for Hindustan Unilever
  • SapientNitro – World of MAX for Unilever
  • Harbour City Estates – Where’s Wally? The Happiness Hunt @ Harbour City
  • Bonsey Jaden – #AllAroundGirl for Kimberly-Clark Indonesia’s Kotex
  • Jetstar Asia & AKA Asia – December Baby

 

Pro bono campaign of the year

  • Daylight Partnership – Steps for Millions for Fitbit
  • GOVT Kuala Lumpur & Barn Media – Bottled Hope for Pernod Ricard Malaysia
  • Sinclair Communications & Ocean Recovery Alliance – Ocean Appreciation Month for Ocean Recovery Alliance
  • TBWA\Group Singapore & Calibre Pictures – #howru for Samaritans of Singapore
  • Vizeum Media Services – The Junkyard Project for MTV

 

Campaign of the year

  • Carat China – Showing That You Can Be Spacious and Still Be Mini for Mini
  • Uber Singapore – Pre-launch Xiaomi Mi Note, On Demand
  • Opera Mediaworks – AskMeBazaar
  • Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis
  • Havas Worldwide Singapore & Havas Media – For the Heroes in our Lives for NTUC Fairprice / SG50
  • BBDO Guerrero – Island for Pru Life UK

 

Ad of the year

  • BBDO Guerrero – Island for Pru Life UK
  • Bonsey Design Jaden – “Masters of” campaign series for Epson High Brightness, Interactive and Home Projectors (Southeast Asia)
  • Carat Hong Kong & The Right Side – The art of Ultra-slim for Sony Corporation Hong Kong
  • StarHub with DDB Group Singapore, Mindshare Singapore & Vocanic Singapore for Power To Be
  • TBWA\Group Singapore, Sixtoes, Cirkus & PHD – Welcome To Airbnb for Airbnb

 

Content marketing strategy of the year

  • Iris Singapore – Lego SG50: Rebuild for Lego Singapore
  • OMD Malaysia – Watsons Raya Just Married for Watsons Malaysia
  • Carat – Wonderfilled for Mondelez International’s Oreo
  • OMD China & Fuse China – Mizone Lost in Hong Kong for Danone
  • MEC Hong Kong & Pixels – WD “Get Ready to Live” Spotify Music Channel for FWD Life Insurance Company Bermuda
  • Daylight Partnership – Making it Wonderful for Cellarmaster Wines

 

Marketing technology company of the year

  • Opera Mediaworks
  • TubeMogul

 

Under-30 achiever of the year

  • Stephanie Conlon – Head of client development APAC, Amobee
  • Lena Paik – Junior copywriter, TBWA\Group Singapore
  • Anthony Lau – Senior strategist, OmnicomMediaGroup Hong Kong
  • Prem Varatharajan – Manager, marketing strategy & analysis, SapientNitro Shanghai
  • Saron Leung – Senior digital performance manager, iProspect Hong Kong
  • Alexis Guyot – Meaningful brands champion, Havas Media Singapore

 

Agency leader of the year

  • Sitha Nuon – Director of Media, Havas Riverorchid Media Cambodia
  • Tobias Wilson – CEO, APD
  • Wayne Arnold – Global CEO, MullenLowe Profero
  • Luke Janich – Head, iProspect Singapore
  • Ara Hampartsoumian – MD, TBWA\Group Singapore

 

Creative agency of the year – Southeast Asia

  • ComZone
  • Cream Cambodia
  • Havas Worldwide Singapore
  • M&C Saatchi Malaysia
  • TBWA\Group Singapore

 

Media agency of the year – Southeast Asia

  • Carat Malaysia
  • Havas Media Singapore
  • OMD Singapore
  • PHD Malaysia
  • PHD Singapore
  • Vizeum Philippines

 

Media agency of the year – South Asia

  • Carat India
  • PHD India

 

Media agency of the year – Greater China

  • Carat China
  • OMD Hong Kong
  • OMD China
  • Media Palette Taiwan

 

Specialist agency of the year – Southeast Asia

  • iProspect Singapore
  • MRM//McCann Singapore
  • MullenLowe Profero
  • Octagon Singapore
  • King Content Singapore
  • Rally Worldwide Malaysia

 

Specialist agency of the year – South Asia

  • iProspect India
  • Posterscope India

 

Specialist agency of the year – Greater China

  • Amnet China
  • Imagination Hong Kong
  • iProspect Taiwan
  • Jack Morton Hong Kong
  • MEC Digital Performance Hong Kong

 

Emerging agency of the year – Southeast Asia

  • Havas Life Singapore
  • King Content Singapore
  • Cream Cambodia
  • Ensemble Worldwide
  • GOVT Kuala Lumpur

 

PR agency of the year

  • Havas Worldwide Siren Singapore
  • The Hoffman Agency Singapore
  • Weber Shandwick India
  • Weber Shandwick China

 

The number of entries were up more than 50 per cent on last year, the first year of the Mumbrella Asia Awards.

For more information about the event, click here.

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