Netflix says leave the family drama to us as it attempts to become part of CNY tradition

Red packets ✔Awkward questions ✔Reunion dinners ✔Netflix ✔#NetflixTogether

Posted by Netflix on Friday, 5 February 2016

Netflix is running a series of social videos to promote the streaming movie service as part of a new Chinese New Year tradition in Asia, where the service has recently launched in a number of markets.

On the company’s Facebook page, Netflix positions itself along with red packets, awkward questions and reunion dinners in a video that combines footage from Netflix movies and content created by the company’s Asia agency The Secret Little Agency.

It's our first Chinese New Year! Did we miss anything out?

Posted by Netflix on Friday, 5 February 2016

The seasonal marketing push comes as Netflix faces up to a number challenges as its attempts to build a presence in Asia, and take on local players such as Iflix and Hooq.

After launching in 130 markets at the same time, the service faced opposition from Indonesia’s largest telco over the need to censor content.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing