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PwC completes acquisition of Fluid

PWC and FluidPricewaterhousecoopers has completed the acquisition of Hong Kong creative agency Fluid, as Mumbrella reported it would in November last year.

The deal would strengthen PwC’s “talent and the breadth of the firm’s consulting services by bringing together digital, analytics and customer capabilities” the company said in a statement today.

All of Fluid’s staff, including MD Guy Parsonage, will transfer to roles within PwC’s Experience Centre in Hong Kong.

The announcement from PwC:

PwC is pleased to announce the successful acquisition of Fluid HK Ltd, a creative design and digital agency.

Fluid will become a part of PwC’s Experience Centre in Hong Kong. The acquisition of Fluid strengthens the Experience Centre’s talent and the breadth of the firm’s consulting services by bringing together our Digital, Analytics and Customer capabilities to help companies accelerate their business transformation and stay ahead. The Experience Centre is a physical and virtual environment that facilitates collaboration and a creative and agile approach to solving problems in today’s digital-first landscape.

The company said that more details on the acquisition would be revealed at a press conference on 29 February.

Fluid was co-founded by entrepreneur Simon Squibb and creative partner Helen Griffith in 2000, and has evolved over the past 15 years into a full-service marketing services firm that has carved out a niche as a local agency serving international clients.

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