TBWA\Singapore names joint ECDs

Ad agency TBWA has named two executive creative directors in Singapore, Gary Steele and Hagan de Villiers.

Gary Steele and Hagan de Villiers

Gary Steele and Hagan de Villiers

The duo will report in to Edmund Choe, Singapore and Southeast Asia chief creative officer.

Steele rises into the new role after a stint as regional CD for TBWA\Singapore, working on campaigns such as Standard Chartered Bank ‘Here for good’, and Airbnb’s ‘Welcome to Airbnb’ and ‘A Different Paris’ campaigns.

De Villiers was previously group creative director at TBWA\Singapore, and brings 17 years of industry experience into the role, working on global brands such as Adidas, Diageo, Energizer, Michelin and Mondelēz.

Choe commented: “I have absolute trust in both of them, and strongly believe that this special partnership will help TBWA\Singapore become a true ‘Disruption Company’, partnering our clients which include some fast growing 21st century brands, to produce work that is nothing less than enviable.”


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