Thai tourism woos couples for ‘month of love’

The Tourism Authority of Thailand has launched a syrupy campaign targeting couples during the month of February.

'Amazing romance' video

Tourism Authority of Thailand’s ‘Amazing romance’ video

Using the curious slogan, ‘Romantic Thailand, Land of RelationShift’ the campaign targets four different types of couples, those in love, getting married, on honeymoon or celebrating their anniversary.

“Having various attractions answer every lifestyle of couple to SHIFT your relationship more stably,” TAT explained on the romanticthailand website, where there are images, videos and promotions for travelling couples.

Romantic Thailand: Land of relationshift“Whether you’re young couple, spouse, honeymoon couple or long lasting marriage, you’ll get romantic memory and many impression in Thailand and we believe that you’ll love each other more and more,” reads the blurb.

One of the videos uploaded to the Land of RelationShift YouTube channel features Asian couples in love and portrays Thailand as a romantic place to propose, have a wedding or honeymoon.

A very different style of film, targeted at those thinking about where to get married, features a wedding on a beach.

The ‘Amazing romance’ campaign involves a major tie-up with Thailand’s Suvarnabhumi Airport. Couples will be given fast-track immigration processing, souvenirs and privileges, and their names entered into a lucky draw.

TAT Governor Dr. Yuthasak Supasorn said in a statement this afternoon: “February is the month of Valentine’s Day. For those in love, Thailand offers a variety of amazing hotels, resorts, spas, restaurants and shopping to have a great time.

“In recent years, Thailand has been voted the “Best Honeymoon Destination” by various websites and media. We want all the couples to have a memorable time in Thailand, and one of the best ways is by facilitating their passage through the kingdom’s main gateway airport.”

The campaign is to run for all of this month.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing