Uber video aims to recruit drivers in Singapore
Taxi-hailing app Uber has launched a video in Singapore in the hope of recruiting new drivers.
The one-minute film, uploaded to Uber’s YouTube channel yesterday, features a local sharing his experience of how easy it is to become a driver.
The video explains that Uber drivers can rent a car or use their own to become a driver and begin earning money on the same day their account is activated.
The campaign to recruit new drivers is also running as ads on Facebook, promising would-be recruits that they can be their own boss.
Uber launched in Singapore in 2013, and has steadily increased its marketing presence in the citystate, mainly through a series of marketing activations such as delivering face masks during the haze and on-demand lion dances for Chinese New Year.
Look, is it just me or is anyone else worried about the safety and regulation of uber drivers? If it’s this easy to become a driver, does this imply we put the safety of the passenger firmly on the individual rather than the company. I’ve had a few rides in Singapore with Uber and frankly I’m concerned at the total disregard for driving regulations of these drivers. If this is the way forward then other cab companies will have to follow suit to match Uber prices, but at what price?
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