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Uber video aims to recruit drivers in Singapore

Taxi-hailing app Uber has launched a video in Singapore in the hope of recruiting new drivers.

The one-minute film, uploaded to Uber’s YouTube channel yesterday, features a local sharing his experience of how easy it is to become a driver.

The video explains that Uber drivers can rent a car or use their own to become a driver and begin earning money on the same day their account is activated.

The campaign to recruit new drivers is also running as ads on Facebook, promising would-be recruits that they can be their own boss.

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Image: Uber.com

Uber launched in Singapore in 2013, and has steadily increased its marketing presence in the citystate, mainly through a series of marketing activations such as delivering face masks during the haze and on-demand lion dances for Chinese New Year.

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