Uber launches on-demand lion dance service for Chinese New Year in Singapore

Uber lion dances

Image: Uber’s newsroom

Uber has launched a Chinese New Year marketing campaign in Singapore that enables users of its app to order a lion dance on-demand.

On Wednesday of this week, 3 February, from 10am to 5pm users will be able to select an Uber lion dance by moving their smartphone slider to the “Lion Dance” icon.

A lion dance will cost $158, which will be billed directly to a customer’s Uber account.

Uber is promoting the service using the hashtag #UBERLIONDANCE.

The company says that so far it has already staged the highest lion dance in Singapore, with a personalised delivery at One-Altitude, the island’s highest al-fresco bar.

On the company’s blog, Uber warned Singapore customers that demand for the service will probably be high, so to place a lion dance order may take a few attempts.

Uber lion dance is the latest in a succession of ideas that take a non-traditional approach to marketing, which the company has explained is about creating real experiences for people rather than advertising using traditional media.

In Singapore, Uber has staged live pitches for students in the back of its cars, delivered ice cream by drone and air filtration masks in response to the haze since launching in the citystate.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing