Chu Chong Shabez
It’s a good thing that creatives aren’t sensitive types with big egos. Otherwise the announcement today of who’ll be judging the Young Lions competition for Singapore might have raised an eyebrow or two.
Dr Mumbo is aware that stones shouldn’t be thrown in glass houses, but he was almost impressed to see not one, not two, but three of Singapore’s leading creative directors, including the president of the jury, had their names misspelled in the press release.
That said, Chu Chong Shabez has a rather nice ring to it. Maybe they should start their own agency.
There are only 2 persons on that panel who haven’t achieved their big title through scam. So spelling isn’t the only mistake with this selection.
ReplyI think Tay Guan HIn’s title should read “Global Executive Creative Director (Lux)”
Without the (Lux), it gives the impression he’s global ecd for the entire global network and all its clients. (Which is about as unlikely as snow in summer).
ReplyHave your say