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Smoke & Mirrors enters Thailand through deal with Oriental Post

Smokes & MirrorsOne of the world’s most renowned commercials post production companies, Smoke & Mirrors has opened a facility in Bangkok, its first operation in Southeast Asia.

The London-headquartered post house enters arguably Southeast Asia’s leading creative advertising market through a deal with Oriental Post, a subsidiary of Thai entertainment company, Kantana Group, adding to regional footprint that includes facilities in Shanghai and Chennai.

The new unit will be run by Matthew Szabo, who is two years into his role as creative and technical director of Oriental Post.

“Bangkok offers world class post production standards with significant cost savings over our regional competitors, such as Hong Kong and Singapore, and as such we are an attractive option for major regional brands,” said Kantana Post Production’s CEO, Surachedh Assawaruenganun.

“Although the industry is more competitive these days, our regional partners value our professionalism and high standards. Major regional campaigns need special care and have more comprehensive requirements that only the more experienced houses can meet. There is room for incredible growth in Southeast Asia and with the leverage that the Smoke & Mirrors partnership gives us we believe that the potential for further growth is enormous,” he said.

S&M’s global MD Gary Szabo said that the move to Bangkok came off the back of client demand.

“Our clients have long been asking us for a more significant presence in the Asian region so this new operation will create a strong platform to support existing clients as well as bring new business into Thailand,” he said.

S&M’s brand owner clients have included Rolls Royce, Land Rover, Sony, Nike, Coca Cola, Unilever, P&G, and Oriental Post’s include Unilever, P&G, Emirates Airlines, Thai Airways, Toyota, Chevrolet, L’Oreal, Pepsico and Nestle.

The company notes that Thailand earned a record 3,141 million baht from 722 foreign production shoots in 2015, of which 329 were TV commercials, with 175 documentaries and 57 music videos, and predicts that 2016 – despite economic headwinds – will be an even better year.

 

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