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Thai insurance firm plays on a father’s fear in digital campaign from GREYnJ United Thailand

A fear-ridden father is the centre piece of a digitally-led campaign for insurance company Ocean Life Insurance from creative agency GREYnJ United Thailand.

The campaign, based around the hashtag #LoveDefeatsAllFears and which is supported by above the line media, is targeted at white-collar working families with the aim of increasing the insurance firm’s market share in Bangkok.

Ocean Life Insurance has historically been stronger in rural Thailand.

The campaign is promoting a new insurance policy called “Sabai Sure Nothing to fear” – meaning ‘There’s nothing to fear at all’ –  with online videos tapping into what GREYnJ United said was a father’s greatest fear – failing to take care and protect his children.

Credits:

Agency: GREYnJ United, Thailand

Chief creative officer: Jureeporn Thaidumrong

Creative director: Thaweesak Nimmarlairatana

Creatives: Chatchawan Moonpradub, Vatit Butrakas

Account service: Kanaporn Hutcheson, Nichanan Thunduan, Pattrawan Muangsaisan

Planner: Jongkoch Dusittanakarin

Agency oroducer: Kidthungsamur Thongdang

Production House: Vanilla Film

Director: Apirak Pangsripirom

Producer: Pavaranan Kanpairoh

Client: Ocean Life Insurance Public Company Ltd.

Clients: Wanphen Ketchanchai, Pha-orn Meekun-iam, Somrut Kuljaruopas, Pattara

Suwansirislip, Kritsarun Thanayotbenjarat, Kulaphong Kultawanich

 

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