Bel Vietnam hands media account to MEC

Cheese manufacturer Bel Vietnam has selected MEC as its media agency.

The announcement:

MEC announced today that it has been awarded the media business of Bel Vietnam Ltd, the Ho Chi Minh city-based subsidiary of Bel Group and world leader in portion branded cheese, with marketing brands like The Laughing Cow.

The win was announced after a pitch.

Arup Bansal, Managing Director, MEC Vietnam, commented, “We are delighted to have been appointed agency of record for Bel Vietnam Ltd. MEC has a proven track record in delivering integrated solutions, and we are confident that this will prove us a genuinely valued partner to Bel.”

Speaking on behalf of Bel Vietnam Ltd, Arnaud Peters, Marketing Director, said, “Throughout the pitch, MEC demonstrated a consistently high quality of talent, planning capabilities and digital strength. In other words, we believe that we’ve found a partner to lead us to continued growth in this rapidly evolving media landscape.”

Source: MEC press release


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