Outbrain Asia boss Anthony Hearne relocates to New York for global role amid restructure


Anthony Hearne

The Singapore-based boss of Outbrain’s Asia operation is relocating to the company’s US headquarters as part of a restructure at the video and branded content business.

Anthony Hearne, the firm’s regional director for Southeast Asia, India and new markets, is taking a global role in New York.

Responsibility for the Asia region will now fall under the remit of Ayal Steiner, currently general manager of Outbrain Australia and New Zealand.

Steiner will take the expanded role of managing director of Asia Pacific, but remain based in Sydney.

An Outbrain spokewoman said: “Our goal is to consolidate our regional and global leadership in order to allow for greater efficiencies and to accelerate growth. As such, Ayal will be overseeing the entire region.”

Part of Steiner’s role will be to build a new leadership team in APAC with “specific competencies on the APAC region” the spokeswoman said.


Ayal Steiner

Steiner said: “Asia Pacific is a mobile-first, digitally smart landscape and I look forward to working with brands and publishers across the region to drive growth further.”

Outbrain said the senior moves reflect “accelerating business growth” with head of Outbrain International, Eytan Galai, insisting it will help “build additional scalability and further support our regional leadership, while ensuring tighter collaboration across our global offices”.

Hearne, who has spearheaded the Asia business since 2012 before taking on the added responsibility of new markets in January last year, claimed Oubrain has only “scratched the surface of content marketing”.

“There is much work ahead of us as we continue in our efforts to advance digital marketing and help major brands navigate and connect with consumers at scale through content,” he said.

His New York-based role will be vice president of Global Sales Marketing.


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