Dentsu Aegis Network Philippines CEO Miguel Ramos steps back as Vizeum boss Angelito Pangilinan handed top job


Miguel Ramos

The country head of Dentsu Aegis Network in the Philippines, Miguel Ramos, is stepping down from the role, Mumbrella can reveal.

Ramos took on the top job of running the merged operations of Dentsu and Aegis in 2014, as chairman of the group.

The well-liked creative entrepreneur, who spent 20 years running the family ad agency business Aspac Law before it was acquired by Dentsu Aegis at the end of last year, is stepping into his previous role of chairman of Aspac.

Replacing him is Angelito Pangilinan, better known in the industry by his nickname BoyP, who will oversee the group, which includes agency brands Dentsu, Carat, Isobar, iProspect, Posterscope and Vizeum.

Angelito 'BoyP' Pangilinan

Angelito ‘BoyP’ Pangilinan

The 40-year industry veteran, who has been with the network for the last four years, first running Carat Philippines, moves up from his role as CEO of Vizeum Philippines.

In a statement shared with Mumbrella about Ramos’ move, Dentsu Aegis Network stated: “Stepping down from his role means he can continue leading ASPAC and reconnect with his entrepreneurial side, while focusing more on family.”

Ramos has for a long time been part of the set up at Aegis, the media buyer that Dentsu Inc acquired in 2014. He led Aegis Media Philippines as chairman from 2012 until the Dentsu-Aegis merger two years later when he was given the top position.

Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia, said the move was “categorically not” performance related, and was because Ramos wanted to “rebalance” at this stage in his career.

In a press release, he said: “Under Miguel’s leadership we’ve developed Dentsu Aegis Network Philippines into a well-rounded communications group with strong media and now also creative credentials. A significant operation poised for further growth. This is no mean feat and we’re very thankful for Miguel’s strong contribution and leadership.

“Miguel and I have been talking for a while about his desire to rebalance and therefore step down as a CEO and feel that now is the right time to take this step as we have a balanced top management team across all of the brands and a good successor in the form of BoyP. This means we can continue to build on our momentum in an increasingly important market like the Philippines. BoyP doesn’t need an introduction given his track record within the industry where has held many leadership positions. We are very optimistic about the future.”

Like other offices in Southeast Asia, Dentsu Aegis Network Philippines will soon be moving into premises to house all of the group’s agency brands, including JaymeSyfu, the creative agency that Dentsu acquired from DDB in December, one of a large number of acquisitions the group made in APAC last year.

The news emerges the day after Mumbrella reported more staff changes within Dentsu Aegis Network’s Southeast Asia team, a month after four of the same team abruptly departed.


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