Festival of Media scales back Asia event

Dean Dacko speaks at Festival of Media Asia in 2015

Former MAS CMO Dean Dacko speaks at Festival of Media Asia in 2015

Festival of Media Asia, a media and marketing conference held in Singapore for the last five years, has scaled back to a training event for young executives, but is sticking with its regional awards show.

FOMA will not run over three days as originally planned at its usual venue, five-star hotel Capella on Sentosa island, but as a two-day training event for rising stars at Twitter’s APAC headquarters.

In a letter to media partners, organiser CSquared introduced the Festival of Media Asia Academy, a platform for emerging talent to learn about new industry trends, that will take place next week, from 21-22 March. The event is an extension of FOMA’s Rising Stars programme.

The letter reads: “Having spent more than 12 months listening and learning from APAC’s key media figures the Festival of Media is creating an event that will focus around learning and best practice at Twitter’s Singapore HQ.”

The Festival of Media APAC Awards will be held on 22 March, with all of the major media agency groups in contention on the shortlist.

FOMA, which is a spin-off of an event that began in Europe and now has regional versions as well as a global awards, first launched in Singapore in 2011 with a two-day conference and awards held at Marina Bay Sands Expo and Convention Center.

The scaling back of the event comes seven months after long-running digital marketing event Ad:tech brought an end to its Singapore-based ASEAN event.

In an interview with Mumbrella in October last year, Jasper Donat, CEO of media, marketing and entertainment events company Branded, acknowledged that there are “too many events” in Asia. “It’s spoiling the market. It means that there is too much choice, and that can’t be a good thing,” he said.


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