Forbes rehires Lawrence Jang from New York Times to lead North Asia sales

Lawrence YangForbes has brought back Lawrence Jang to lead advertising sales for Hong Kong, Taiwan, Macau and Japan.

He joins the company from tech incubator firm Tink Labs, where he was worked for a six month stint.

Before that, he spent three years with the New York Times, where he led sales for Japan, Korea, China, Taiwan, Philippines, Thailand and Indonesia.

He previously worked at Forbes from 2009 to 2013 selling the magazine across platforms in Hong Kong, Philippines and Taiwan.

Jang will report to Serene Lee, executive director of Forbes Asia.

While Forbes print revenue has been flat, the title now sees 70 per cent of its revenue from digital, through display programmatic and native. Its publishing model was recently explored in an interview with chief revenue officer Mark Howard.


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