Nicky Lim succeeds Margaret Lim as CEO of Dentsu Aegis Network Malaysia as new CFO and head of talent come on board


L-r: Gan Mei Lian, Nicky Lim and Dinesh Bhaskar Shetty

Margaret Lim, the long-serving head of Aegis Media, and later Dentsu Aegis Network following the Dentsu-Aegis merger, is retiring after 46 years in the business.

She is succeeded as CEO of Dentsu Aegis Network Malaysia by former McCann and Grey executive Nicky Lim, who joined the agency group from Geometry Global a year ago as COO, and has brought in a new CFO and head of HR.

Lim will run a single P&L for the group that includes agency brands Carat, Dentsu, Dentsu Utama, iProspect and Isobar.

Joining as head of talent is Gan Mei Lian, the former general manager of Milk & Co, who has a CV that includes Ogilvy, McCann, BBDO, Saatchi & Saatchi, Lowe and Grey.

Dinesh Bhaskar Shetty, who has experience with the likes of Enterprise Nexus, Ogilvy India, Ogilvy Japan, WPP’s Enfatico in Singapore and Bates India, joins from a manufacturing firm in Kenya as CFO.

They replace Caren Fong, who was CFO, and HR director Khoo May Leen, who moved on for family and personal reasons, according to the agency.

In a press release, Nicky Lim paid tribute to his predecessor’s efforts in managing the integration of Dentsu and Aegis after the merger, a role she took on in July 2014.

“We are now entering into a new era of Dentsu Aegis Network where delivering innovative solutions that fuel positive disruption and promote effective collaboration will drive all that we do. I’m thrilled to be able to deliver on the strong growth targets for the business with a reenergised team,” he said.

DAN’s Southeast Asia boss Dick van Motman added: “Margaret has built a terrific business for us in Malaysia and laid the perfect foundation for the next level of growth. Nicky has earned a strong reputation in Malaysia for driving business growth and he has the instinct and dedication to power Dentsu Aegis Network Malaysia forward. Bringing both Dinesh and Mei Lian on board also builds a strong leadership team with which we can achieve great things. I’m looking forward to the next chapter of growth for Malaysia under this new strength in leadership.”

The leadership moves in Malaysia come as less of a surprise than others in the region for DAN recently, which has been through a change of country manager in the Philippines, installed a new regional CFO, and removed its Singapore-based Southeast Asia team.


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