News

Sabina tells Thai women its non push-bra will shape breasts to look naturally perfect

GREYnJ United has created an ad to introduce a non push-bra for underwear brand Sabrina in Thailand.

Two commercials, in 15 second and 30-second form, feature a lady looking at herself in the mirror who is transformed after putting on a Sabina bra, which claim to shape a woman’s breasts to look naturally perfect, rather than compensating for what they don’t have.

Credits:

  • Client: Sabina Fareast Co.,Ltd.
  • Agency: GREYnJ United (Thailand)
  • Chief Creative Officer: Jureeporn Thaidumrong
  • Creative Director: Andrew Chu
  • Creatives: Matthana Saetiaw, Worrawan Chailert, Cholada Pengprapatna
  • Planner: Jongkoch Dusittanakarin
  • Account Service: Kanaporn Hutcheson, Kanokkorn Seehapan, Vorawan
  • Kaewket, Pantipa Athayu
  • Agency Producer: Kidthungsamur Thongdang
  • Production House: Film Factory
  • Director: Penek Ratanaruang
  • Producer: Phuangphaka
  • DoP: Chankit  Chamnivikaipong
  • Post production: The Post Bangkok
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