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TBWA\Singapore’s ‘Welcome to Airbnb’ claims ad of the year at Mumbrella Asia Awards

The winners of the Mumbrella Asia Awards were revealed last night at a ceremony in Singapore, with TBWA\Singapore winning ad of the year for ‘Welcome to Airbnb’ and claiming the Southeast Asia agency of the year crown.

TBWA\Singapore also won pro bono campaign of the year for #howru for Samaritans of Singapore.

TBWA\Singapore

TBWA\Singapore

Sith Nuon

Sitha Nuon

Sitha Nuon, who has worked her way up from receptionist to department head over nine years with Havas Riverorchid in Cambodia, was named Agency Leader of the Year from a strong shortlist that included the global CEO of LoweProfero Wayne Arnold, the Singapore boss of TBWA\Group Singapore Ara Hampartsoumian and Tobias Wilson, the head of APD Singapore.

Independent Hong Kong agency Daylight Partnership won the Mumbrella Award for Collaboration, one of the new categories introduced this year, for its work for Fitbit.

Another new category this year, PR Idea of the Year, went to BBDO Guerrero, with ‘Island’ for Pru Life UK.

The innovation category was won with an idea for Malaysian telco Maxis by IPG brand content agency Ensemble to encourage safe driving.

Ensemble was named emerging agency of the year for Southeast Asia.

Ensemble team

Ensemble: winner of Mumbrella Asia Award for Innovation

SapientNitro’s ‘World of Max’ for Unilever won Social Idea of the Year.

RadiumOne’s campaign for Southeast Asian internet television firm Iflix won the award for Data-driven Marketing.

RadiumOne wins the Mumbrella Award for Data-Driven Marketing for its work for Iflix

RadiumOne won the Data-Driven Marketing award for its work for Iflix

There was no winner awarded in the Campaign of the Year category. Carat China’s ‘Showing That You Can Be Spacious and Still Be’ campaign for Mini was highly commended.

The winners list in full:

 

Mumbrella Award for Bravery

Winner: Sinclair Communications – Event Horizon for British Council

 

Mumbrella Award for Culture

Winner: Salt Singapore

Highly commended: Happy Marketer

 

Mumbrella Award for Innovation

Winner: Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis

Highly commended: PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel

 

Mumbrella Award for Insight

Winner: PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel

Highly commended: Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis

 

Mumbrella Award for Data-driven Marketing

Winner: RadiumOne – Unlocking sharing data to drive iflix’s first million subscribers

 

Mumbrella Award for Collaboration

Winner: Daylight Partnership – Fitbit X Hong Kong Cleanup for Fitbit

 

PR idea of the year

Winner: BBDO Guerrero – Island for Pru Life UK

Highly commended: Havas Worldwide Singapore & Havas Worldwide Siren – Luxury taken to new heights for Air France KLM

 

Media idea of the year

Winner: PHD Hong Kong & DDB Group Hong Kong – Price of Living 2040 for Manulife

Highly commended: OMD China, BBDO & Uncle – Visa Rental Bike for Visa China

 

Social idea of the year

Winner: SapientNitro – World of Max for Unilever

Highly commended: Harbour City Estates – Where’s Wally? The Happiness Hunt @ Harbour City

 

Pro bono campaign of the year

Winner: TBWA\Group Singapore & Calibre Pictures – #howru for Samaritans of Singapore

 

Campaign of the year

Highly commended: Carat China – Showing That You Can Be Spacious and Still Be for Mini

 

Ad of the year

Winner: TBWA\Group Singapore, Sixtoes, Cirkus & PHD – Welcome To Airbnb

Highly commended: BBDO Guerrero – Island for Pru Life UK

 

Content marketing strategy of the year

Winner: Iris Singapore – Lego SG50: Rebuild for Lego Singapore

 

Marketing technology company of the year

Winner: Opera Mediaworks

Highly commended: TubeMogul

 

Under-30 achiever of the year

Winner: Stephanie Conlon, head of client development APAC, Amobee

Highly commended: Saron Leung, senior digital performance manager, iProspect Hong Kong

 

Agency leader of the year

Winner: Sitha Nuon, director of media, Havas Riverorchid Cambodia

Highly commended: Ara Hampartsoumian, managing director, TBWA\Group Singapore

 

Southeast Asia Creative agency of the year

Winner: TBWA\Group Singapore

Highly commended: M&C Saatchi Malaysia

 

Southeast Asia Media agency of the year

Winner: Havas Media Singapore

Highly commended: PHD Singapore

 

South Asia Media agency of the year

Winner: PHD India

Highly commended: Carat India

 

Greater China Media agency of the year

Winner: OMD China

High commended: OMD Hong Kong

 

Southeast Asia Specialist agency of the year

Winner: MRM//McCann Singapore

High commended: iProspect Singapore

 

South Asia Specialist agency of the year

Winner: iProspect India

High commended: Posterscope India

 

Greater China Specialist agency of the year

Winner: MEC Digital Performance Hong Kong

Highly commended: Imagination Hong Kong

 

Southeast Asia Emerging agency of the year

Winner: Ensemble Malaysia

Highly commended: Cream Cambodia

 

Southeast Asia PR agency of the year

Winner: The Hoffman Agency Singapore

 

Greater China PR agency of the year

Winner: Weber Shandwick China

 

South Asia PR agency of the year

Winner: Weber Shandwick India

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