TBWA\Singapore’s ‘Welcome to Airbnb’ claims ad of the year at Mumbrella Asia Awards
The winners of the Mumbrella Asia Awards were revealed last night at a ceremony in Singapore, with TBWA\Singapore winning ad of the year for ‘Welcome to Airbnb’ and claiming the Southeast Asia agency of the year crown.
TBWA\Singapore also won pro bono campaign of the year for #howru for Samaritans of Singapore.
Sitha Nuon, who has worked her way up from receptionist to department head over nine years with Havas Riverorchid in Cambodia, was named Agency Leader of the Year from a strong shortlist that included the global CEO of LoweProfero Wayne Arnold, the Singapore boss of TBWA\Group Singapore Ara Hampartsoumian and Tobias Wilson, the head of APD Singapore.
Independent Hong Kong agency Daylight Partnership won the Mumbrella Award for Collaboration, one of the new categories introduced this year, for its work for Fitbit.
Another new category this year, PR Idea of the Year, went to BBDO Guerrero, with ‘Island’ for Pru Life UK.
The innovation category was won with an idea for Malaysian telco Maxis by IPG brand content agency Ensemble to encourage safe driving.
Ensemble was named emerging agency of the year for Southeast Asia.
SapientNitro’s ‘World of Max’ for Unilever won Social Idea of the Year.
RadiumOne’s campaign for Southeast Asian internet television firm Iflix won the award for Data-driven Marketing.
There was no winner awarded in the Campaign of the Year category. Carat China’s ‘Showing That You Can Be Spacious and Still Be’ campaign for Mini was highly commended.
The winners list in full:
Mumbrella Award for Bravery
Winner: Sinclair Communications – Event Horizon for British Council
Mumbrella Award for Culture
Winner: Salt Singapore
Highly commended: Happy Marketer
Mumbrella Award for Innovation
Winner: Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis
Highly commended: PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
Mumbrella Award for Insight
Winner: PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
Highly commended: Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis
Mumbrella Award for Data-driven Marketing
Winner: RadiumOne – Unlocking sharing data to drive iflix’s first million subscribers
Mumbrella Award for Collaboration
Winner: Daylight Partnership – Fitbit X Hong Kong Cleanup for Fitbit
PR idea of the year
Winner: BBDO Guerrero – Island for Pru Life UK
Highly commended: Havas Worldwide Singapore & Havas Worldwide Siren – Luxury taken to new heights for Air France KLM
Media idea of the year
Winner: PHD Hong Kong & DDB Group Hong Kong – Price of Living 2040 for Manulife
Highly commended: OMD China, BBDO & Uncle – Visa Rental Bike for Visa China
Social idea of the year
Winner: SapientNitro – World of Max for Unilever
Highly commended: Harbour City Estates – Where’s Wally? The Happiness Hunt @ Harbour City
Pro bono campaign of the year
Winner: TBWA\Group Singapore & Calibre Pictures – #howru for Samaritans of Singapore
Campaign of the year
Highly commended: Carat China – Showing That You Can Be Spacious and Still Be for Mini
Ad of the year
Winner: TBWA\Group Singapore, Sixtoes, Cirkus & PHD – Welcome To Airbnb
Highly commended: BBDO Guerrero – Island for Pru Life UK
Content marketing strategy of the year
Winner: Iris Singapore – Lego SG50: Rebuild for Lego Singapore
Marketing technology company of the year
Winner: Opera Mediaworks
Highly commended: TubeMogul
Under-30 achiever of the year
Winner: Stephanie Conlon, head of client development APAC, Amobee
Highly commended: Saron Leung, senior digital performance manager, iProspect Hong Kong
Agency leader of the year
Winner: Sitha Nuon, director of media, Havas Riverorchid Cambodia
Highly commended: Ara Hampartsoumian, managing director, TBWA\Group Singapore
Southeast Asia Creative agency of the year
Winner: TBWA\Group Singapore
Highly commended: M&C Saatchi Malaysia
Southeast Asia Media agency of the year
Winner: Havas Media Singapore
Highly commended: PHD Singapore
South Asia Media agency of the year
Winner: PHD India
Highly commended: Carat India
Greater China Media agency of the year
Winner: OMD China
High commended: OMD Hong Kong
Southeast Asia Specialist agency of the year
Winner: MRM//McCann Singapore
High commended: iProspect Singapore
South Asia Specialist agency of the year
Winner: iProspect India
High commended: Posterscope India
Greater China Specialist agency of the year
Winner: MEC Digital Performance Hong Kong
Highly commended: Imagination Hong Kong
Southeast Asia Emerging agency of the year
Winner: Ensemble Malaysia
Highly commended: Cream Cambodia
Southeast Asia PR agency of the year
Winner: The Hoffman Agency Singapore
Greater China PR agency of the year
Winner: Weber Shandwick China
South Asia PR agency of the year
Winner: Weber Shandwick India
Congrats to Mumbrella and to all the winners last night!
ReplyGreat event. Thank you to our gracious hosts from Mumbrella for a wonderful show
ReplyHave your say