Thoughtful Media launches in Vietnam

Tony TruongThoughtful Media has opened an office in Vietnam, helmed by Tony Truong, the former head of digital at ad agency Golden Communication Group.

The launch marks the second office opening for the multinational network after launching in Thailand last year. LA-based Thoughtful already has an established base in China.

Mark Ingrouille, Thoughtful’s EVP for international operations, said that Truong’s appointment “added impetus and energy to our plans.”

From its headquarters in Hollywood, Thoughtful has been building a network of 450 locally-based creators and influencers in Vietnam, which the company claims delivered 130 million views last month.

“He’s already been of critical help in finding leading candidates for the essential positions in our new set-up. The market is growing and exciting. I believe that this could be a star operation very soon,” said Ingrouille.

The news emerges a month after Thoughtful hired the MD of Naff Naff in Bangkok to lead the sales team of the company’s Thai operation, which launched a little over a year ago. Thoughtful plans to launch in Manila, Jakarta and Singapore this year.

Ingrouille added: “It now becomes important we have a strong local presence. Our clients demand it, we need it. We already have five major clients both local and international retained in the market. And that’s before we’ve even opened our doors!”

Truong was most recently heading up the digital operation for activation agency Creasia.


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