Mirum launches digital maturity assessment tool

Digital agency Mirum has launched a tool that can gauge a company’s digital transformation progress.

The announcement:

Singapore, April 15, 2016_  Mirum Asia Pacific is now providing access to Forrester Research’s Digital Maturity Assessment Tool, a pivotal new offering of the agency’s regional Digital Transformation Consulting practice.

The Forrester digital maturity assessment tool will help clients assess their overall digital readiness, and provide step-by-step recommendations on how to elevate their digital capabilities.

“With the likes of Alibaba, RedMart, Uber, AirBnB and Grab disrupting traditional businesses in Asia, companies are realizing the need to overhaul dated business processes & operations and to find new revenue streams via digital channels with focus on the customer’s experience across your brand’s digital touch points across multi-screens,” said Sharon Ng, Mirum’s Head of Strategy & Advanced Analytics Consulting.

“Every company is either developing, or expanding, their digital roadmap. This assessment tool helps business leaders understand where the digital business opportunities are within their organization,” said Nanda Ivens, CEO of Mirum Asia Pacific.

Source: press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing