Samsung promotes new Galaxy device at Paragon mall

Samsung has erected a large billboard on one of Singapore’s most high-traffic outdoor environments, luxury shopping mall Paragon on Orchard Road, to promote the new Galaxy S7 Edge.

Paragon Mall

Campaign brief:

Samsung Galaxy S7 Edge

Brief :
Samsung partners with SPH Out-of-Home Media (SPHMBO) to promote its newest additions to the Galaxy family of products—Samsung Galaxy S7 edge. Ideally nestled on the façade of Paragon, it is the largest billboard that offers great visibility and impact to people and vehicular traffic along the heavily used Orchard Road. Outstanding in size, covering a width of 16.2m and 16.4m in height, the billboard is poised to deliver powerful impact and reach to the affluent and entertainment-seeking audiences.

Client: Samsung

Creative agency name: Cheil

Media agency name: Starcom Media Worldwide


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing