Two boys compete for girl’s heart in campaign for AIA Singapore

Two boys go head to head for the affections of a young girl in a new campaign for AIA Singapore’s new savings and investment plan, Savest.

Created by Bates CHI & Partners, the campaign aims shows the value of combining both saving and investing, and begins with a short video trailer.

The reveal film for AIA Wealth Pro Advantage:

Bates won AIA Singapore in December last year, taking on the business from TBWA.


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