Graffiti, dance and music come together in ‘Open up’ video for Oreo in Southeast Asia

Mondelez biscuit brand Oreo has launched a music video as part of its Wonderfilled campaign in Southeast Asia.

Artists from the Philippines, Malaysia and Indonesia came together in the video, titled Open Up, which combines street art, dance, music and culture.

The campaign, which was devised by the content arm of media agency Carat, also features a tutorial by Lema Diaz from the Philippine All Stars to teach people how to dance like the artists in the film.

A behind the scenes film explains how the project was put together.

The soundtrack from the film was by DJ Blastique, featuring Zee Avi, GAC and Up Dharma Down.


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