Grey Malaysia unveils dengue-fighting umbrella

An umbrella with a tip that contains mosquito larvae-killing chemicals that drain off when it rains is advertising agency Grey’s idea to fight dengue in Malaysia.

This umbrella saves lives

The agency says the attachable insecticidal widget, called the RainSprout, will be distributed across central Malaysia in dengue-hit areas this month for client Telekom Malaysia’s new digital mobility service provider, Webe.

RainSprout project will be listed on Webe’s community platform in June to raise awareness and drive further distribution, according to the agency.

Graham Drew, ECD Grey Malaysia, said: “The best thing about the RainSprout is you don’t have to do anything. Once you’ve fixed the sprout to your umbrella you just use it as normal. You are keeping dry from the rain, while helping keep your community safe.”

The idea falls into the category of what the network’s deputy worldwide chief creative officer Per Pedersen referred to in an interview with Mumbrella last year as “solvertising”, work that solves real world problems.


Grey Team

Graham Drew, ECD
Andrew Fong, Creative Director
Derek Yeo, Copywriter
Yap YiLing, Art Director
Naved Siddiqui- Art Director
Suzy Chiang, Producer – Video Production Coordination
Mohamed Ismed, Video Editor – Video Production
Peter Soo, Production Manager – Production Coordination
Lee WaiWai, FA Artist – FA Development
Atlanta Chong, Senior Brand Manager
Huma Qureshi, Regional Director, PR & Corporate Communications
Pang Yanrong, Regional Corporate Communications Executive

Video Production: Reservoir World
Post Production: Pixel Post

Professor Sazaly Abu Bakar
Lynn Yau and family


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