FYI

Growmint wins Gudang Garam digital briefs

GG MildIndonesian digital ad agency Growmint has announced winning two assignments for tobacco giant Gudang Garam, taking on brands GG Mild and GG Mild Shiver.

The announcement:

Jakarta, 25 April 2016 – Gudang Garam Tbk. (GGRM.JK), one of the biggest cigarettes brands in Indonesia, has appointed Growmint on its premium GG Mild Family brands, including GG Mild and GG Mild Shiver.

“We were impressed on how Growmint not only deep dives into the soul of the brand, but their culture also revolves completely around the brand,” said Muhammad Taufiqurrahman, Digital Manager of GG Mild.

The partnership involves Growmint to help execute an integrated creative digital campaign across all of the brand’s digital platforms, aiming to deliver unstoppable drive in providing the highest quality of cigarette experience to its consumers and aspiring the modern lifestyle for the new generations.

Throughout 2016, Growmint will support Gudang Garam in leading their two major brands, GG Mild and GG Mild Shiver, through creative strategic planning, digital activation, brand consultation, social media content and monitoring, as well as buzzing management handling.

Established since 1958, Gudang Garam has been widely known both locally and worldwide as a producer of high-quality cigarettes. As one of the leading companies in the cigarettes industry, Gudang Garam never stops innovating and continously providing its consumers with experience to the highest level of satisfaction.

“We are so excited to collaborate with Gudang Garam. This gives us a big opportunity to work with one of the magnificent cigarette brands in the industry”, said Larastika, Associate Digital Director of Growmint.

Larastika also stated that this partnership challenges Growmint as a fast-growing creative advertising agency in Indonesia to always give the best services for every partner. Growmint is committed to help business partners in achieving the desired outcomes through a variety of well-baked creative campaigns. “We’re confident to deliver effective business solutions and develop work that really works,” Larastika added.

Source: press release

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