Guinness launches limited edition bottle in tribute to what makes Singapore, Singapore

Guinness has launched a limited edition can and quart bottle specially designed for the Singapore market.

Guinness Singapore limited editions

The designs feature various notable Singapore cultural icons, such as the Keong Saik Building, Marina Bay Sands, HDB blocks and local food Kueh Tutu shaped into a red-tongued dog, an importer’s stamp of quality that featured on the bottle for the last 150 years, and has become a nickname for the brew.

A video tells the story of the history of Guinness in Singapore.

Venus Teoh, head of marketing for Asia Pacific Breweries Singapore, commented: “We created this limited edition to celebrate and pay tribute to the many things that define our Singapore culture. The original artwork weaves together icons that Singaporeans know and love in their daily lives, and creatively incorporates them into our classic mark, the Red Tongued Dog. We hope that this new design will be enjoyed and celebrated by everyone here, and prompt conversations about what makes Singapore, Singapore.”

The artwork was by local artist Ben Qwek.

Guinness has also partnered with popular photo bloggers Humans of Singapore to produce a coffee-table book called ‘Men of Singapore’ that tells the stories of men who embody values such as generosity, authenticity, innovation, courage and supportiveness.


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