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Havas Media wins pitch for IE Singapore

IE SingaporeHavas Media has emerged the winner of a pitch for International Enterprise Singapore, a government board that promotes the overseas growth of Singapore-based companies and promotes international trade.

Havas Media takes on the business from incumbent UM after a multi-agency pitch, with a brief to handle traditional media planning and buying, and support the brand’s digital media strategy.

Jeremy Heng, director of strategy and content for Havas Media Singapore, who led the pitch said, commented: “The win adds yet another local iconic brand to our roster and is testament to Havas Media’s proven track record in delivering content powered and data-driven media solutions for our clients.”

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