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iProspect hires APAC business director to lead B2B offering

Flemming Kaasgaard

Flemming Kaasgaard

IProspect, Dentsu Aegis Network’s digital performance marketing agency, has hired a regional business director to lead the roll out of the network’s new business to business unit, iProspect Enterprise.

Moving from iProspect’s Danish operation to take on the role of Asia Pacific business director role is Flemming Kaasgaard, who will be based in Singapore.

In a press release, Kaasgaard said: “Similar to media in general, we are seeing a convergence between how decisions are made in the B2B space, with decision makers being much more prepared before they reach out to a sales representative. This is a development that we must highlight to the B2B companies in the region in order to help facilitate a switch to increased digital marketing.”

At iProspect Denmark, Kaasgaard was search and performance director. He has worked for iProspect for the last six years, joining the company from Carat, where he began his career in media, in 2010.

Dentsu Aegis launched iProspect Enterprise in 2015, proclaiming the unit to be the world’s first global B2B digital performance marketing agency.

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