Leo Burnett India parts ways with planning director Rajeev Sharma after 23 years



Rajeev Sharma, national brand planning director at Leo Burnett India, has moved on after 23 years with the agency.

Sharma joined Burnett in 1994 as VP based out of the agency’s Delhi office and after three years in the role he moved to Mumbai to lead the planning function.

There, he led strategy for brands including Godrej, Bajaj Auto, Heinz, Complan, Maaza, Minute Maid, Limca, Reebok, Ariel and Sony Entertainment Television.

Saurabh Varma, Leo Burnett’s South Asia CEO, noted: “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

Sharma added that after 23 years, “it is time for me to bid a fond farewell.”

“I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction, the success Leo Burnett is sure to notch up in the future,” he said.


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