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Liberty Insurance launches ’embracing simple joys’ brand campaign in Singapore

Liberty Insurance has launched a national brand campaign, introduced the new slogan ’embracing simple joys’ and signed swimmer Quah Zheng Wen as brand ambassador.

Embracing simply joys ad

The campaign, created by Blak Labs, aims to show that the company is focused on helping its customers remove the complexity and confusion that is typically associated with insurance.

A three-minute video featuring Quah Zheng Wen shows the swimmer taking time out from his schedule to enjoy the simple things in life.

The campaign will run out of home, in print, on radio at at community events.

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