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Mobile ad tech firm S4M launches in Asia

S4MParis-headquarters mobile ad tech firm S4M, short for Success For Mobile, is setting up shop in Singapore after securing funding to drive international expansion.

Led by former Turner, LinkedIn and Microsoft executive Gavin Buxton as VP of APAC sales, the five year-old company, which is an analytics and programmatic mobile demand platform provider, will use Singapore as an APAC hub.

Buxton

Buxton

Buxton noted in a press release that “today, end-users are seeking non-intrusive, contextual and creative advertising experiences and S4M provides marketers a smarter way to deliver engaging brand messages.”

S4M has 85 staff globally and five offices in the US, UK, France, Germany, Brazil as well as Singapore.

It secured $8 million in funding last year, but the company says it has been profitable since launch.

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