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Omnicom appoints new APAC head of programmatic as Jonathan Mackenzie moves on

Halliday

Halliday

Mackenzie

Mackenzie

Omnicom Media Group has appointed a new executive to steer its programmatic offering Accuen in Asia Pacific, moving head of mobile Mark Halliday into the regional MD role as Jonathan Mackenzie moves on after just over a year and a half in the job.

Halliday will take on responsibility for programmatic trading for OMG brands OMD and PHD, and his move means the role running mobile marketing arm Airwave in APAC remains vacant for now. OMG said that a replacement would be announced in due course.

He will report to Lee Smith, who leads Omnicom Media Group’s digital offering across the region. Smith said that Halliday’s track record in expanding the group’s mobile capability and investment in that space made him the “ideal choice” for the role.

“As the mobile and programmatic spaces collide and the cross -screen optimization imperative grows, Mark’s experience and expertise will help assure the most effective and efficient programmatic solutions for our clients,” Smith said.

Mackenzie, whose next move was unclear at the time of publishing, is to leave the business in June.

He calls time on an extensive stint with Omnicom, first as head of digital for the group in Ireland, then as director of platform strategy for OMD International in Singapore. He was regional head of social for OMD before his move to the Accuen job in September 2014.

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